5 brands profiting from mass customization
Mass customization allows companies to manufacture goods that are tailored to the exact specifications of their customers while keeping costs down.
This principle makes the most of both personalization and mass production, resulting in a manufacturing method that is cost-effective.
Mass customization elevates the personalization and flexibility of custom-made manufacturing to a new level of mass production.
As a result, brands are able to produce personalized products in the same efficient way as a mass production line. Meaning: no overproduction.
The shift towards bespoke, one-of-a-kind products, which is being fueled by a backlash against fast fashion, is a big trend that fashion e-commerce retailers must seize.
What is mass customization?
Mass customization is a method of making production processes more adaptable so that brands can deliver goods that are exactly what the consumer demand. Personalization and mass production are combined to create a low-rate manufacturing method.
Fashion is undeniably one of the most important means of self-expression, and retailers are recognizing this by integrating customization and personalization into their product lines as a way to offer unique products at a higher value.
Gucci implemented frictionless, visually compatible, and user-friendly personalization in their e-commerce with the purpose of maximizing product interaction and sales conversions, branding the concept of self-expression with product customization.Customize your own Gucci bag
The personalization experience was incorporated in a streamlined and time-efficient way, employing technology that gives the brand complete control over the interface and visual component.
Reducing inventory to zero
With PlatformE RIPE SDK Gucci was able to deliver hundreds of product permutations with a single digital sample, eliminating the need for sample storage and photoshoots for e-commerce and marketing promotion.
The brand was able to provide a perfect visualization of hundreds of potential exclusive combinations with just one digital preview for each product using a mix of picture and 3d digital design. Money and time are saved by avoiding physical samples and photoshoots.
Customizing by demand
Sergio Rossi was able to introduce a made-to-order strategy using PlatformE's RIPE SDK, which connected sales and manufacturing. This real-time link aided the brand in providing consumers with a completely personalized and high-value product.
The brand's adoption of an integrated digital strategy has resulted in enhanced consumer engagement and increasing sales conversion, as well as cost savings from sampling and photoshoots.
The jeanswear brand makes extensive use of 3d and digital technology to empower their customers to build their own pair of jeans.Customize your own unspun jeans
Along with the body scan technology, unspun introduced a customization platform linked to their own e-commerce. The platform provides their customers with the possibility to customize their jeans at the point of purchase, adding more value.
Avoiding massive sampling
UNSPUN has been using its own 3D assets and AR to enable customers to design their own pairs of jeans. In addition, to improve the customization experience and visualization, the brand is using a made-to-order platform within their Shopify-based e-commerce, which is connected by PlatformE's RIPE White and Bridge.
The brand's portfolio offers a wide range of items, including small interchangeable parts that would result in high costs and risks associated with mass sampling, photoshoots, and inventory stockage.
By integrating 3D into their product design, unspun was able to drastically reduce the cost of physical sampling and photo shoots while still allowing its customers to create customized jeans that suit them in many different ways.
Mass customization at scale
DiVERGE has taken advantage of PlatformE's RIPE ecosystem to mass-produce personalized products. The footwear brand was able to start selling and shipping made-to-order customized sneakers with a maximum 14-days record lead-time for on-demand thanks to the end-to-end platform.
Having direct access to manufacturing and management control, which can be used on the factory floor, allows the brand to reduce lead times and optimize factory capacity.
As a result, the end-of-season stock of finished goods was 0%, and 85% less money was spent on inventory. Rather than finished products, the entire investment is made in raw materials.
The brand was one of the first in the industry to innovate making use of e-fashion to leverage made-to-order mass customization on third-party e-tailers.Customize your own Swear sneaker
Swear enhanced personalization and the online shopping experience by creating true-to-life digital twins that enabled the company to start selling right away.
Swear welcomed the e-fashion age by merging 3D product design with end-to-end mass customization, which was made possible by PlatformE's RIPE ecosystem.
With a real-time sync platform and a completely digitalized catalog loaded with 3D rich files and data, the brand was ready to develop a made-to-order strategy, linking sales to production and eventually improving consumer experience and satisfaction - reducing lead time to zero.
The era of mass customization
We are living in a hyper-personalized age. It all comes down to the one customer.
Allow as much or as little flexibility as you want and link demand directly to manufacturing in an automated way by adding a personalization module to allow customers to personalize your design before purchase.
End-to-end visibility and connections to digitally savvy factories are critical to the feasibility of mass customization.
Advantages & Impacts
60x faster turnaround from design to production
Introduce new product designs in days and stay ahead of the competition
Go from on-demand fulfillment to end-consumer in 5-7 days
Exercise much greater control over manufacturing
Keep a large digital collection without carrying physical inventory
Offer personalization and customization at multiple POS
No sales activity, mark-downs or promotional activity needed to clear out finished goods inventory
0 Days from Order Confirmation at point-of-sale to Production Order at the factory
Easy matchmaking with digital-savvy suppliers that are on-demand ready
100% traceability and visibility of production status
100% of items selling at full-price
85% less money invested in inventory
0% End-of-season stock of finished goods
42% price uplift AOV (due to custom orders)
Technology that brings made-to-order to life!
Personalized goods can now be designed, sold, and produced faster and more efficiently than ever before. PlatformE will orchestrate the on-demand production while your customer's imagination runs wild.Talk to a specialist