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E01 - How unspun delivers custom-fit jeans on-demand

In this debut episode of PlatformE Podcast, Brooke McEver, Director of Product Innovation at unspun, talks about how unspun, a robotics and digital apparel company, is building custom jeans for each consumer, on demand.

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From made-to-order to made-to-measure, fashion is reinventing its artisanal touch with a helping hand from technology and robots.

In this debut episode of PlatformE Podcast, Brooke McEver, Director of Product Innovation at unspun, talks about how unspun, a robotics and digital apparel company, is building custom jeans for each consumer, on demand.

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About unspun

unspun is a robotics and digital apparel company building custom jeans for each consumer, on demand, with the mission to reduce global carbon emissions by 1% through automated, localized, and intentional manufacturing. Listed as one of the Best Inventions of 2021 by Time magazine, the fashion tech start-up built a machine that weaves yarn into customized jeans tailored to perfectly fit each individual customers. The company has partnered with other brands such as H&M and Pangaia and plans to expand its co-branded operations.

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Guest on This Episode

Brooke McEver is Director of Product Innovation at unspun

Brooke is the Director of Product Innovation at unspun, working to reduce global carbon emissions through newly developed products and processes in the fashion industry. Projects include custom fit algorithms, 3D looms, and digital retail experiences. Previous to unspun she started and grew a sustainability department in Bangladesh's largest export factory BEXIMCO, creating a mass production up-cycling on site for brands, and co-founded a social business dedicated to creating networks of suppliers for small to mid size brands. She received her master's at Stanford University in Design Impact.

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