Back Industries · Sportswear

From team kit to personal best, made their way.

Sportswear customers engage with a sense of belonging, and this extends to the product they buy. PlatformE gives your brand the infrastructure to deliver personalisation at the volume and speed sport demands, without the operational overhead that usually kills the idea.

Built for how sportswear brands actually sell.

Team & club kits

Names, numbers, badges, colour options. Configure the rules once; your retail or wholesale partners take it from there.

Direct-to-consumer

Give every customer the ability to personalise before they buy, and route their specification directly to production without manual handling.

Fan & co-creation

Limited runs, fan editions, co-created colourways. PlatformE handles the configurator, the order flow, and the production routing at any volume.

Retail configuration

Deploy your personaliser as an in-store experience, on a tablet, a screen, or your sales associate's device. Same rules, same quality, everywhere.

Personalisation at sport scale.

From team kits to fan editions, deliver personalisation at the volume and speed sport demands.