Back

3 goals that e-Fashion will help you achieve

Here we lay down 3 perspectives on how 3D Digital Acceleration can positively impact your fashion business and how you can start.

Author:
Lui Iarocheski

The fashion industry is finally discovering technology innovations beyond e-commerce and 90s design software.

From cloud-based collection management platforms to the ability to design, model, test the fit, and sell clothing virtually - these technologies will continue its rapid spread across the fashion industry.

The process through which clothing is designed, prototyped, and approved for production is where many primary business decisions are made. Therefore, managing your product development on the go; creating fashion digital assets that can be used to style avatars before purchasing; exploring digital worlds; creating digital content for social media or even explore blockchain technology are keys for the long term financial sustainability of any fashion business.

But what are exactly the main benefits of leveraging digital fashion?

Here we lay down 3 perspectives on how 3D Digital Acceleration can positively impact your fashion business and how you can start:


1 - Helping you achieve

 

Clo 3D Software
Clo 3D Software

Every company has goals they aspire to. But often our motivation alone isn’t enough. We need to have our team engaged and the right toolset of technology - from 3D design software, 2D CAD patternmaking to simple-to-use PLM platforms. 

The technology available today helps you work seamless so you can still be productive whenever and wherever. It can make your design process more dynamic and fitting sessions more agile, for example. It can bring your team together to collaborate. It can help you save money, time, and insert your product into the market faster than ever before. Moreover, it will make you achieve that sustainable milestone (we hope) you have set.

Think here about 3D Design Softwares, 2D CAD patternmaking, Digital Material Libraries, and cloud-based PLM systems. Which of these are you missing?

 

2 - Helping you see and act

 

Graphic: Fashion trends identified by Artificial Intelligence
Artificial Intelligence are being used to identify fashion trends

Technology can help you understand the impact of your decisions by revealing the story that your company’s data tells. That story may highlight a dissonance you never realized existed — big or small, efficient, or unsustainable.

If used with sensitivity and in combination with the right tools, such information can change the way your business operates and engage with your customers.

Technology can spot that you have an inventory problem for instance. It can suggest a new design based on consumer insights and data. It can spot and connect you with the right suppliers. It can improve your communication with stakeholders. It can bring your collection management with you wherever you go and, therefore, you will always be ahead of the fashion cycle.

There are great cloud-based platforms for data intelligence and product management out there. Not to mention the plethora of CRM solutions, algorithms, data analyzer, and consumer insights softwares.

 3 - Help you innovate

 

Puma game skins on Zepeto by Skinvaders
Puma on Zepeto by Skinvaders

Innovation is key for any company to strive. Digital tools nowadays are enabling Fashion brands to rethink and redesign their business models.

By streamlining e-fashion (3D Fashion) across the digital value chain, a brand can start selling digital goods first and only produce them on-demand, after the point-of-purchase. Meaning: no overproduction or deadstock.

Brands can also use 3D Fashion to create more engaging experiences bringing the consumer to the center of the creation process, allowing them to customize the product according to their preferences, ultimately increasing sales conversions and brand engagement.

The same 3D assets can be streamlined even further in the value chain and be integrated within a digital-to-digital experience like skins for video-games. Companies like SKINVADERS are merging the gaming and the fashion worlds together by allowing fashion brands to sell in-game skins and assets to a huge community of gamers. Through this new realm of existence, companies are exploring a new market, a new brand activation channel and even a new meaning (or value) of fashion.

4 - Ever-testing

 

A significant portion of your technology should be in a test-and-learn state to understand how your team operates and how your customers behave. Find out what enhances an experience and uncover what backfires. Run simple A/B or multivariate tests. Also, consider exploratory tests in controlled conditions to understand what works best for your company and market.

Provide an environment where learning and development not only flourish but are expected. When it comes to 3D Design implementation, for example, starting by choosing your focus: digital volume or digital value; digital sampling or digital selling. After that, engage the whole workflow - from design to sales - on a holistic approach. You will see that once a product is created in 3D - and you start to create your own digital library - it will be scalable and ready to be used in many means and ends.

The rise in digital sampling comes not only at a time when companies are embracing efficiency but also at a time when people are increasing their digital proficiency. The Fashion industry is now starting its acceleration towards more digitized and sustainable practices.

 

3D models wearing 3d garments

The world is more digital than ever before and fashion must evolve to exist digitally and in a sustainable way. An outfit can dress a person physically and digitally, and so must exist in both forms.

What stages of your fashion business operation are currently analogic and which ones can be digitally transformed? We hope you found some insights.

Read more: 5 Benefits of Product Personalization

Download e-book case study 5 Brands Profiting From Mass Customization

Get the e-book 5 Brands Profiting From Mass Customization (Free download)