The role of technology for on-demand Fashion
Companies that have started the transition to on-demand are already being rewarded financially.
Companies will be able to enhance and accelerate production knowledge flow through production automation and data analytics, allowing them to produce faster, more efficiently, and more cost-effectively. Companies can detect changing patterns, manufacture in-demand clothing, and bring it to market before consumer tastes shift, all of which are critical to sustainability and growth. Apparel manufacturers may also offer customization as a value-added alternative to their customers by leveraging advanced technology.
In the Sourcing Journal 2019 Personalization Report, which surveyed people across the apparel, accessories, and footwear industries, 68.9% of respondents said they think that consumers expect customized or personalized goods. In addition, 49.2% of respondents asserted that they are already creating smaller product runs to better serve market needs.
It can be difficult to make the transition from a conventional supply chain to an on-demand business model of localized manufacturing. Companies who have already started are already being rewarded financially.
Gucci DYI: Strategy of scarcity Luxury with Customization
Companies have long used top-notch customer service— through personalized styling or private shopping sessions—to differentiate themselves from mainstream brands. However, in an on-demand world, where personalized curation and recommendations are standard, luxury brands must now go further to satisfy their customers’ itch for exclusivity. They are also finding that emphasis on brand heritage is much less effective in capturing the new generation of luxury consumers who only care about the brands that have created value for them within the last 24 hours. Since Alessandro Michele took on the role of creative director for the brand, he has released an array of capsule collections and collaborations with a wide variety of visual artists and other high-end brands. The limited supply of items in capsule collections reinforce the sense of luxury through the perception of scarcity and exclusivity/personalization
Diverge: end-to-end on-demand strategy implementation
Connecting demand - 3D Digital Selling of personalized products with all the rules of variation - directly with production. PlatformE implemented the whole PaaS - from the 3D customizable products and product configurator to the technology stack that manages orders, production, all the way to delivery (factory to consumer).
Pangaia: 3D digital selling to avoid excessive sampling and photo shooting
The value PlatformE brought to Pangaia was to drastically reduce their need to create physical samples and photoshoots to display their products on their e-commerce website. Imagine offering a personalization or customization experience of a product and then have to physically produce each color/fabric/detail variation in order to showcase it to the consumer? With PlatformE tech services Pangaia was able to streamline and scale all of this digitally.
PlatformE is an end-to-end platform that connects demand directly to production and increases the number of products that Fashion brands sell at full price while eliminating dead stock. PlatformE services and technology streamline e-fashion (digital fashion) across the value chain enabling Fashion Brands to create their items, sell them and only produce them after the point of purchase with constant and integrated access to their entire production chains.